IT giant Wipro’s chief Azim Premji has said that the home-grown global IT player is today “better equipped” to help its customers in various countries — helped by the company’s own organisational restructuring and the changing priorities of its clients.
“All our efforts are directed towards positioning Wipro to leverage emerging opportunities in the market place to sustain our growth in the future. We continue to focus on our decade long sustainability journey, where we are seeing an increasing shift in mindset globally towards sustainable growth,” Premji said in his annual letter to Wipro shareholders.
“… we are well on our way to building a strong and sustainable business,” he said in his letter in the latest annual report of the company for the year 2011-12.Talking about the global market scenario, Premji said: “We are living in interesting times. Change is no longer sporadic and spaced out but regular and continuous. In this constantly changing world, our clients across the globe are focused on revenue growth and enhancing productivity with a view to increasing their profits.
“The entire Globe is their canvas. They are identifying newer growth opportunities and differentiating their offerings to customers in the market place. In parallel, our clients realise that they need to significantly change their cost structures and create a focused marketing strategy for each of their customer segments to compete globally.”
Premji said that technology would be the key enabler for Wipro’s clients to achieve “this dual objective of growth and differentiation as they transform themselves.
“Productivity and Variablization of cost structure is another prime priority of our clients. Technology for most of our clients is no longer a cost but an investment decision.”… Wipro with strong delivery capabilities, global presence and deep business process understanding, is well placed to help our clients achieve this goal.
“On the external front, it is these ideas that make me positive on our growth prospects in the IT services businesses,” he added.
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